The sad charade of presenting to the arms-folded exec has grown tired. It's our goal to break the stereotypical model of “client/agency” that's kept both parties at arm's length for so long. Rather, we aim to become an extension of your team. From beginning to end we strive to make conversation and collaboration the avenues of our ride together.
At Colorbars, we’ve developed a process that allows us to not only get you the deliverables you need, but ultimately helps us to get to know your company, your market, and the people you aim to reach. Much like a doctor does, we do not prescribe without diagnosing. Our strategy process allows us to discover what your brand needs and how we can make it happen. Discovery also helps us to be invested in your business and celebrate the successes that come afterward. Click through to get an idea of how we’ll work together.
Let's get to know you and uncover the problems or opportunities we need to tackle. We believe that the best creative solutions come from conversations and collaboration. So, we put aside the blind presentations and we get to know your business inside & out. We'll work with you to find the foundation that we’ll build upon to define your value and tell your story. We'll create a plan and get to it.
Hands down, the single most important step in the process of developing a successful brand. This is the part where we dig into your business and your market. Research, audits, analysis– it's all part of developing a game plan for our approach to your brand. This is how we make sure everything we do and create is done with the right intent, as we take a deep dive into what's been working, what hasn't, and what needs to be done better.
This is where the puzzle we've been diligently working on starts to create a picture, as we begin building out all the tangible deliverables that you need. Logo designs, color palettes, brand guidelines, typography, all that good stuff. This is where the look of your brand or website takes on a life of its own.
This is our final send-off. Time to launch into the world and win over the people that matter most. Trust the process, seek constant improvement, gather those who believe in your journey, and never look back. Let's get to work.
No one situation or partner is the same. We have a few ways of working together in order to grow your brand. Whether we're working in phases or you want us as your agency of record, we make it easy to work together.
Keeping our crew on a monthly retainer is a great way to ensure that you'll be working with the same creative team, directors, and managers for your account. People who'll know your brand inside and out and can provide you with the support you need.
Sometimes it's ok to not have all the answers. Might not be super ideal, but at times “figuring it out as you go” is sometimes the best answer. We're here to make that as painless a process as possible (that's a lot of ‘P's), helping you to break out your project into phases in order to fit your needs, budget, and goals.
We're also good for whenever you need us. For clients with a clearly defined project scope, this is a great option. Our project-based model has a predetermined timeline, budget, and desired deliverables. Making it easy for you to get what you need when you need it.
Asking for help doesn't make one weak. It's just further indication that none of us can do it alone. We offer brand consulting services to help your team determine what steps your organization should take next. From research to analysis, we give you the tools you need to make the big move.